Uncover the goals and needs of people affected by your project, product, or service
A way to map a person's journey through an experience
A way to observe people in an unobtrusive manner
A way for people to use artificial money to express trade-off decisions
A way to sort items according to similarity
A way to learn from people as they narrate their experience while performing a task
A way to diagram the people who have a stake in a given system
A way to observe people in their own environment
A way to show the structure and essential components of a system
Develop empathy for your users before beginning a project
A way to summarize the mindset, needs, and goals typically held by stakeholders
Acknowledge the connections within your team and align on emotional experience
Generate collaborative feedback for course development
Observe your customers to understand what they value
Create shared understanding, insights, and motivation for customers
Dig into a problem and discover the root cause
