Create shared understanding, insights, and motivation for customers
Deep customer empathy creates shared understanding, insights, and motivation to improve the lives of our customers. We gain empathy by observing people where and when they are experiencing pains or problems.
This template will take you through the process of gaining deep customer empathy, with design thinking activities that include:
Defining your customers & who to observe/interview
How to conduct Follow Me Homes to learn what customers care about most and how they are experiencing their problem/pain point
Defining the Customer Problem Statement
Determining what the Ideal State for your customer would be
Check out the Design for Delight toolkit to learn more about the full suite of methods available!
Mural is the only platform that offers both a shared workspace and training on the LUMA System™, a practical way to collaborate that anyone can learn and apply.
