Uncover the goals and needs of people affected by your project, product, or service
Discover and prioritize better product investments
Transform problems into compelling questions that invite exploration
Document and discuss observations about a problem's causes and effects
Assess your product against competing ones
Uncover user feedback through direct interaction
Visualize findings to inform next steps
Assess your organization's activities based on value and cost
Organize trend research, develop sense-making skills, and gamify the future
Summarize and share succinct summaries of stakeholder, customer, or user interviews
Discover your best candidate with visual comparisons
Align roles and responsibilities in a process
Understand key stakeholders for your next project
Visually model the flow of logic within your system
Summarize research with memorable archetypes of your key audiences
