Prep Time:
Time to run:
30 min

Personas template

Understand who you're designing or solving a problem for

Courtesy of our friends at

About the Personas Template

The user personas template offers a great way to kickstart your ideation and brainstorming as you develop a better understanding of the problems you're solving and the people you're solving them for. Developed by the Product School of Silicon Valley, this template includes out-of-the-box features and guidelines to help facilitate an effective and efficient session, with actionable next steps as you develop your next round of features, or new product(s).

What are user personas and why are they important?

A user persona is a fictional character that represents a specific user type that might use a product or service. User personas are important because they help identify user needs and allow for more user-centered design.

Designers and product developers can use user personas to generate ideas, prioritize features, and create better user experiences. By taking the time to create user personas, businesses can develop products and services that better meet the needs of their target users.

What should be included in a user persona?

When developing any sort of product, it's essential to keep your target user in mind. Who will be using this product? What are their needs and wants? What are their pain points? Answering these questions is crucial to creating a successful product that meets the needs of your users.

When creating your persona, you'll want to include information such as their name, age, occupation, education level, location, family situation, interests, and goals. You can also include information about their relationship with your product and how they would use it.

By creating a user persona, you'll have a concrete example of who you're designing for, which will help to guide your decisions throughout the design process.

What are the benefits of creating user personas?

1. User personas help you understand your target audience.

Creating user personas is a helpful way to gain insights into your target audience. By understanding who your target audience is, what their needs are, and what motivates them, you can create marketing and product strategies that are more likely to resonate with them.

2. User personas help you create better products.

If you have a clear understanding of who your target audience is, you can create products that are more likely to meet their needs and solve their problems. Additionally, by keeping your target audience in mind during the product development process, you can make sure that your product is designed in a way that is customer focused and easy to use.

3. User personas help you create better marketing campaigns.

When you know who your target audience is, you can create marketing campaigns that are more likely to reach them and resonate with them. Additionally, by segmenting your target audience into different persona groups, you can create more targeted and effective marketing campaigns.

4. User personas help you save time and money.

By understanding your target audience and creating products and marketing campaigns that are tailored to them, you can save time and money that would otherwise be spent on developing products or running campaigns that are not likely to be successful.

5. User personas help you improve customer satisfaction.

Happy customers are essential for any business, and user personas can help you achieve this goal. When you know who your target audience is and what they want, you can develop strategies that are more likely to result in satisfied customers.

How to create a Personas template

Before getting started

Before you start creating your user personas, you need to define your research goals. What do you hope to learn from your personas? What information do you need in order to make your personas as useful as possible? Once you have a clear idea of your goals, you can move on to the next step.

Step 1: Give your persona a name and a face.

Giving your persona a name and a face will help you to humanize them and make them feel more real. Choose a name that reflects their personality or their role within your target audience. You can also find or create an image that represents your persona.

Step 2: Write down their demographics.

What is their age, gender, occupation, education level, etc.? Knowing this information will help you to understand how they might interact with your product or service.

Step 3: Write down their motivations.

What are their goals and needs? What motivates them? Understanding what they want to achieve will help you to design a better user experience for them.

Step 4: Write down their frustrations.

What are their pain points? What are the things that frustrate them or cause them difficulty? Addressing these issues will improve their experience with your product or service.

Step 5: Repeat this process to create multiple user personas.

You should create multiple user personas to represent different segments of your target audience. This will ensure that you cater to the needs of as many people as possible. Once you've created multiple personas, separate your user personas into Primary and Secondary categories.

Build better personas with more effective collaboration

MURAL's suite of features makes it easy to brainstorm and build personas with your team
Sticky notes & text

Sticky notes & text

Add ideas, action items, and more as a sticky note or text box — then change the colors and cluster to identify patterns and new solutions.



Add comments and tag collaborators for smooth asynchronous communication.

Real-time collaboration

Real-time collaboration

Add more productivity and engagement to meetings and calls with features to guide collaboration.

Private mode

Private mode

Avoid groupthink and get authentic feedback by allowing collaborators to add content privately.

Icons, GIFs, & images

Icons, GIFs, & images

Express complex ideas visually or lead an engaging team-building activity with Noun Project, GIPHY, and Unsplash integrations.

Easy sharing

Easy sharing

There’s no barriers to collaboration with unlimited workspace members on the Free plan.

Personas template frequently asked questions

What is a user persona?

How do you build a user persona?