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Interviewing template

A technique for gathering information through direct dialogue

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About the Mural interviewing template

People generally enjoy telling stories about their experiences, and a good interview can take advantage of this natural inclination to gather valuable information. Interviewing gives us an opportunity to get to know people better, on a personal level, and allows us to gain insight into their views of the world. Carefully crafted questions can help to subtly elicit true feelings, desires, struggles, and opinions from the person being interviewed. Additionally, when we open ourselves up to the unplanned and unscripted aspects of the interview process, we can uncover equally illuminating discoveries.

A good interviewer must have a certain level of finesse and be attuned to their interviewee. They must know when to probe for more information, when to redirect the conversation, and how to interpret what is meant from what is said. In other words, as journalist Lawrence Grobel said, they must have the ability to "converse like a talk show host, think like a writer, understand subtext like a psychiatrist, and have an ear like a musician". This kind of skill and attentiveness is essential to a successful interview, as it can help to draw out the most meaningful and accurate information from the interviewee.

What are the benefits of conducting interviews?

Interviews provide a number of benefits, as they help to provide a more comprehensive and accurate understanding of the people and their experiences. Interviews can provide insights into people's feelings, desires, struggles, and opinions which may not be evident through other methods. They can also be used to uncover unexpected information, as well as to get to know people on a personal level.

Interviews can help to build relationships and trust with the people being interviewed, which can be beneficial in the long run, and can give us a better sense of the target audience and help us to make better informed decisions.

In short, user interviews allow you to:

  • Uncover unexpected information
  • Build relationships and trust with people being interviewed
  • Get a better sense of the target audience
  • Make better informed decisions

How to create a Interviewing template

Mural's intuitive tools allow you to quickly collect and organize feedback into action items

Use Mural to gather, organize, analyze, and share your findings from interviews with ease
Sticky notes & text

Sticky notes & text

Add ideas, action items, and more as a sticky note or text box — then change the colors and cluster to identify patterns and new solutions.

Outline navigation & instructions

Outline navigation & instructions

Structure your mural for easy navigation, then add activity instructions for collaborators.



Add comments and tag collaborators for smooth asynchronous communication.

Find & filter

Find & filter

Search and filter by color, last edited by, and more to unlock patterns and enhance visual collaboration.

Presentation mode

Presentation mode

Build presentations collaboratively, then deliver engaging sessions that go beyond one-way talk tracks.

Easy sharing

Easy sharing

There’s no barriers to collaboration with unlimited workspace members on the Free plan.

Interviewing template frequently asked questions

What is the best way to structure an interview?

How can I make sure I'm getting the most out of my interview?

What tips can I use to build a rapport with my interviewee?

LUMA Institute

Template by LUMA Institute


LUMA offers acclaimed in-person training, custom innovation programs, and a unique digital platform (LUMA Workplace), used by innovators in over 70 countries. Leading organizations around the globe rely on the LUMA System of Innovation — a practical, flexible, and scalable approach to Human-Centered Design.