Gain a complete understanding of your user's experience
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About the User Journey Template
Use this collaborative template to gain a more complete understanding of your user's experience, from the phases they have to go through to the emotions that they experience at each stage. Through this exercise, you'll identify first the user’s pain points and then opportunities for improvements along the journey.
5 benefits of creating a user journey
1. User journeys can help simplify complex processes.
2. User journeys make it easier to see the "big picture" and understand how all the pieces fit together.
3. User journeys can help you identify potential pain points and areas for improvement.
4. User journeys foster creative thinking and help you craft a more intuitive and user-friendly experience.
5. User journeys can help you better understand your users and their needs.
How to use the user journey template
Step 1. Detail each phase of the user journey
What are the phases of the process? For example, if the user is going to the market, the overarching phases of the trip are getting ready to leave, traveling to the market, shopping, and returning home.
Step 2. Map out the steps of each phase
What steps are involved in the above phases? For example, in order to get ready to leave, the user will likely collect any shopping bags that they have, prepare a list of items they want to buy, decide on a mode of transportation, etc.
Step 3. Add what each user should feel during every phase
What should the user feel as they move through the phases? For example, if the user is preparing to leave for the market, they might be thinking, 'what is it that I'd like to make for dinner this week?' How does what the user is feeling affect their journey?
Step 4. Outline any pain points for each phase
What are some issues that the user is likely to face as they move through each phase? In the market example, it's possible that they don't have enough shopping bags to carry all of the goods they would like to buy.
Step 5. List out the opportunities for improvement based on the steps, feelings, and pain points the user feels
What opportunities for improvement can you identify that would make the phases or the individual steps easier for the user? Using the above market example again, how could planning be facilitated, or transport addressed? What could be simplified or streamlined so that the user has a smoother and easier experience overall?
Build and improve user journeys easily and collaboratively
Sticky notes & text
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Real-time collaboration
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Commenting
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Anonymous voting
Gain consensus and reach alignment quickly, either in real time or asynchronously.
Find & filter
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Mapping and diagramming
Build quick and easy visualizations of flows, maps, processes, hierarchies, journeys, and more.
What is user journey mapping?
What is the difference between user story and user journey?
What are the benefits of creating user journeys?
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