Participants:

2-10

11-25

25+

Prep Time:

Time to run:

Strategy map template

Visualize goals for different areas and how they are interconnected

Start from this template

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Use this framework to visualize goals for different areas of your business, and how they are interconnected through cause-effect.

The strategy map template makes it easy to see and understand the relationships between different departments and initiatives across your whole organization, helping you identify areas for improvement as well as pave the way for better cross-functional collaboration.

The strategy map template helps you:

Visualize your goals across each area of your business
Understand the relationships between perspectives, goals, and objectives
Get broad alignment on your strategic objectives
Identify areas for improvement

How to use the strategy map template

To use Mural’s strategy map template, follow the steps outlined below with your team:

1. Define the areas and perspectives

The first step is to define the various areas or perspectives across your business, using the left side of the template. Typically, the four perspectives in a strategy map are: Financial, Customer, Internal Process, and Learning & Growth (included in the template).

2. Add your objectives in each area

Using the color-coded sticky notes, add your objectives for each area of the business, keeping in mind that some areas may have many while others may have more limited (or broader) goals.

3. Connect the objectives to show relationships

Finally, use connectors to show the relationships between different objectives across your whole organization. How do your internal processes affect the customer experience? How does that ladder up to your financial goals?

These relationships will be revealed as you add connectors within the template, opening up areas for improvement and discussion.

Tips for running a strategy map template session

To get the most out of the Mural strategy map template with your team, you should:

Make sure to include a diverse group of stakeholders from across your organization, so that you can avoid any blind spots and correctly identify objectives for each area
Use Mural’s shapes and connectors to create a color-coded visual that describes the relationships across departments
Use your findings to identify any areas for improvement or overlap, and define cross-functional relationships

How to create a Strategy map template

Start from blank template

View example template

Mural makes it easy to visualize relationships and processes

Get aligned faster and identify areas for discussion and improvement with your team using Mural’s intuitive tools.

Sticky notes & text

Add ideas, action items, and more as a sticky note or text box — then change the colors and cluster to identify patterns and new solutions.

Mapping and diagramming

Build quick and easy visualizations of flows, maps, processes, hierarchies, journeys, and more.

Infinite & resizable canvas options

Choose the right canvas for your collaboration goals — flexibility without limits.

Commenting

Add comments and tag collaborators for smooth asynchronous communication.

Real-time collaboration

Add more productivity and engagement to meetings and calls with features to guide collaboration.

Asynchronous collaboration

Innovate and collaborate effectively together without booking time on calendars.