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Service blueprint template

Understand the moving parts of your service

Courtesy of our friends at

We live in a service-based economy, yet most organizations fail to provide satisfying services. Good service design remains elusive for many providers.

Creating blueprints - visual maps of the service and all of its touchpoints - lets teams visualize the service, gain a more holistic perspective and better understand all of the moving parts.

This service blueprint template is ready to be duplicated and used in your own projects so you can start taking action right away.

Watch this video to see exactly how to use the template:

EXAMPLE TEMPLATE: Start from a mural with detailed instructions

BLANK TEMPLATE: Start from a blank blueprint

FILLED-OUT EXAMPLE MURAL: View a completed blueprint

How to create a Service blueprint template

Service blueprint template frequently asked questions

Erik Flowers

Template by Erik Flowers

Principal Designer,
Principal Designer

Erik Flowers is a Sr. Principal Design Strategist at MURAL. He was formerly the Principal Experience Designer at Intuit, and he is a well-known and respected service designer and head of the Practical Service Design community.