Mid-term strategy: months or quarters Manage projects and track status
Construct a roadmap to achieve your quarterly goals. Create a goal for the quarter as a whole, then break out into teams to identify objectives to be measured by key results. This roadmap will be used to generate a goal with measurable objectives and results. It can be used as a running record to evaluate progress.
To create a product roadmap that will continue to serve you in the long-term, it’s important to consider each one of the below steps:
The product goal and OKR (objective and key results) need to be defined collaboratively before any teamwork can begin. What is the goal for the quarter and what objectives need to be met to reach that goal? The key results are the measurements that will monitor whether you're meeting your objectives.
Teams need to be identified and their contributions to meeting the goals and specific objectives defined. Teams for product development could be sales and marketing, as well as research and development.
The lead is the person designated from each team to hold the team accountable for meeting objectives and ensure key results are being met. This person keeps the data organized and the team meetings running on time and productively.
What is the objective of each team? How is this event/action/product going to contribute to this quarter's goal? Make sure objectives are measurable.
Key results are the parameters that you will use to measure if you are meeting your objectives.
Areas of focus help achieve key results—they can be areas for troubleshooting or areas that need minor tweaking to achieve big gains.
Based on the information that has been generated, what is your production release date and desired key results?
Time for testing! Let's see how the projects are going and measure them against our key results. What does your team need to get testing? What are the real results you'd like to see from beta testing?
What projects are ready for beta release? What other resources does your team need to make this happen?
What projects are ready for internal release?
What projects are being developed? What's the timeline until they are released? Are there any resources available that might speed up the process?
What projects are ready for development? What resources and how much time will that require?
What current projects are in prototype and design mode? Which ones are most likely to contribute key results to meet our objective and reach our quarterly goal?
What big ideas can be put on the back burner as a lower priority?
Every great idea cannot be done at one time. To keep the goal in mind and the objectives obtainable, some ideas will be backlogged. As time allows, pick items that have been backlogged in order to keep from ideas getting bottlenecked.
What are the key results your team can expect to meet by mid-project/quarter?
What are the key results your team can expect to meet in the long-term range of this project/goal?
Once the roadmap is complete, it is important to set up regular check-ins and progress reviews to ensure that goals are being met. This can be done by setting up recurring meetings and establishing a process for tracking progress.
Regular reviews and progress measurements can help keep the team on track and ensure that goals are met in a timely manner. Additionally, it is important to review and adjust the roadmap as needed to ensure that objectives are still relevant and achievable.