Concept poster template

Use this template to illustrate your main idea, why it matters, and how it works. Start by thinking big — large scale, big ideas, short phrases — and then fill in the details to help support the main points you’re highlighting.

Since this is a poster, you’ll want to keep it highly visual, using images and words that clearly and concisely articulate the important aspects of your concept. Remember that while words can aid understanding, illustrations, even if rudimentarily drawn, can go a long way in conveying an idea.

The concept poster template helps you:

• Communicate your ideas concisely and visually
• Build alignment and trust
• Create a roadmap for getting feedback and moving ideas forward

How to use the concept poster template

To use the Mural concept poster template, follow the steps outlined below.

1. Outline your central idea

Using sticky notes across the three categories in the top section of the template, outline the context, stakeholders, and potential solution. The categories are:

• What problems are we trying to solve?
• Who are the key stakeholders?
• What’s the big idea?

2. Use the center of the poster to visualize the idea

Once you’ve clearly defined the idea as well as its context and thought through the stakeholders involved, it’s time to create your poster. Use tools like images, drawings, or even GIFs to help make your idea clear, with as little text as possible — this is a poster, after all, so it should communicate the main concept visually.

3. Brainstorm reasons why it might fail, tests and prototypes, and success metrics

Use the bottom section of the poster to think carefully about reasons why your idea might fail, as well as any potential ways to test the idea or prototype it to gather initial feedback from the market. Finally, think through any metrics you’ll use to decide whether your idea is a success or not.

Tips for running a concept poster template exercise

To get the most out of your concept poster exercise, make sure that you:

• Clearly define the context and stakeholders involved, so that you can be confident your ideas are feasible as well as focused on solving the right problems
• Use Mural’s intuitive and secure sharing features to get all your key stakeholders involved and engaged once your concept poster is ready for feedback
• Iterate on your concept poster and incorporate feedback into finalized designs all within the same infinite canvas