Tool for creating a shared understanding of why a change is happening
Tool for creating a shared understanding of why a change is happening and what will be different for the audiences it will impact.
Why do we use it?
The change narrative is an elevator pitch for non-technical audiences. It creates a shared understanding of why the change is occurring and what will be different for impacted audiences. It describes:
Key messages and rationale for change
Baseline language and terminology that will be used in project communications
How we will deploy
Who will be impacted and what might be expected of them
When do we use it?
Should be developed early in project initiation to inform engagement and impact.
It can also be used for working group kick-off sessions or stakeholder engagement.
Supports planning & execution phases by informing the learning and communication plans.
It can be added to the change impact assessment to set the context for impacts.
Mural is the only platform that offers both a shared workspace and training on the LUMA System™, a practical way to collaborate that anyone can learn and apply.
