Prep Time:
Time to run:
30 min

Bull's eye diagramming template

A way of ranking items in order of importance using a target diagram

Courtesy of our friends at

Use this framework to quickly prioritize ideas, projects, or new product features. A bull's-eye diagram sets a boundary on the critical ideas you identify, compelling your team to carefully deliberate on what is essential before taking action. With each expanding circle, it becomes crucial to differentiate between what is critical, important, and peripheral.

A bull's eye diagram is a prioritization method for comparing many ideas at once. It displays data points along axes that radiate from the center, forming a pattern resembling a bull's eye. Bull's eye diagrams are commonly used for idea prioritization, product management, and design thinking to provide a visual summary of complex data.

The bull’s eye diagram template helps you:

  • Brainstorm and capture all the items you need to prioritize
  • Quickly rank all your items by priority in an intuitive, visual way
  • Get aligned on tasks and priorities with all stakeholders
  • Build consensus and leverage teamwork to develop a plan

How to use the bull’s eye diagram template

To use Mural’s bull’s eye diagram template, follow the steps outlined below.

1. Define the project

Before you can identify all your key stakeholders and brainstorm all the items you’ll need to prioritize, you must define the project you are going to analyze. This can be communicated before the meeting, and summarized briefly to introduce your session.

2. Identify your stakeholders

The next step in the process is to make sure you invite a diverse array of stakeholders so that you can brainstorm and capture all the items you’ll need to prioritize. Inviting cross-functional partners can help to ensure that there are no knowledge gaps.

3. Prioritize each task within the target

Use the center and concentric circles to organize tasks by level of importance, and then look for groups or themes in order to facilitate the assignment of tasks across your team.

Items of the highest priority should be placed in the inner circle, moderate-priority items should be moved to the middle circle, and items of the lowest priority should be placed in the outer circle.

Tips for running a bull’s eye diagram template exercise

To run a successful bull’s eye diagram session with your team, you should:

  • Ensure that all tasks are captured using sticky notes before you begin to prioritize
  • Use color coding to help identify themes visually, and tags for sticky notes as you begin to assign tasks across your team to get aligned and make roles and responsibilities transparent
  • Keep your diagram up to date as priorities shift or as tasks are completed to help track progress and improve project management visibility

How to create a Bull's eye diagramming template

Mural makes it easy to collaboratively prioritize tasks and assign next steps

From brainstorming and ideation to building roadmaps and workflows, Mural helps teams and enterprises across countless use cases.
Sticky notes & text

Sticky notes & text

Add ideas, action items, and more as a sticky note or text box — then change the colors and cluster to identify patterns and new solutions.

Tags on sticky notes

Tags on sticky notes

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Asynchronous collaboration

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Flexible permissions

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Bull's eye diagramming template frequently asked questions

What is a bulls-eye diagram?

When should you use a bull’s-eye diagram?

LUMA Institute

Template by LUMA Institute


LUMA offers acclaimed in-person training, custom innovation programs, and a unique digital platform (LUMA Workplace), used by innovators in over 70 countries. Leading organizations around the globe rely on the LUMA System of Innovation — a practical, flexible, and scalable approach to Human-Centered Design.

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Mural is the only platform that offers both a shared workspace and training on the LUMA System™, a practical way to collaborate that anyone can learn and apply.