The Brand Personality Room is an exercise imagined by CBA that encompasses two phases structured to help you better define your brand identity. It can be used on new or existing brands and will act as a useful guide for any creative partner when you decide to redesign the visual identity of your brand.
Is and Is Not help you define key words to direct the tone of voice and verbal language of the brand. Brand Room helps you define an initial direction for the visual expression of your brand by imagining three pieces of furniture.
BLANK TEMPLATE: Start from an untouched template
EXAMPLE TEMPLATE: Start from a mural with sample content