Appearance Modeling template

Use this template to consider the visual and emotional attributes of your proposed solution. Build a prototype that represents the look and feel of your designed solution.

Functionality is important, but the way something looks and feels is essential to the success or failure of your design. In fact, many studies have shown that people report higher degrees of satisfaction for aesthetically appealing products and services.

A great way to consider the visual and emotional attributes of your proposed solution is to build a model that appears to be the real thing.

The appearance modeling template helps you:

• Consider the visual aspects of a new product or feature

• Test variations of designs and prototypes

• Gather real-time feedback on designs before finalizing product decisions

How to use the appearance modeling template

To use Mural’s appearance modeling template, follow the steps outlined below with your team.

Step 1: Define the idea or concept you are developing

The first stage in appearance modeling is to clearly define the idea that you’re looking to build. This should be no longer than a phrase or single sentence, with any further background assigned to pre-work for your team.

Step 2: Brainstorm design considerations across 4 categories

The second step is to think through the visual aspects of potential prototypes across 4 different categories:

• Visual qualities: What range of visual qualities should you consider?

• Emotional qualities: What feelings do you want your design to evoke?

• Color palette: What range of colors should you consider?

• Sample materials: What variety of materials (physical or digital) could you use?

Step 3: Sketch your ideas

For the third step, have your team sketch out 4 different ideas that could serve as prototypes for your design. Use any of Mural’s flexible features, like images, drawing tools, or GIFs to help illustrate your ideas as thoroughly and accurately as possible.

Step 4: Finalize your design for feedback

Once you have created a few sketches, think through the best elements of each option, and align on a best version to use for initial rounds of feedback. Pro-tip: You can use Mural’s anonymous voting feature to quickly poll and get aligned on the best option.

Tips for running an appearance modeling template workshop

To get the most out of Mural’s appearance modeling template, you should:

• Ensure that every stakeholder has the right context and a clear understanding of the central idea before engaging in brainstorming and ideation

• Use tools like private mode to avoid groupthink while brainstorming and considering different aspects of your designs or prototypes

• Use anonymous voting to help determine the best options and provide a clear path forward with broad team alignment