As part of the SAMA Annual Conference, Mural is pleased to host a private VIP luncheon bringing together select leaders in strategic account management, commercial excellence, and learning and development.

This exclusive event will feature Ashley Welsh, a leading expert in both sales and design thinking. Ashley will introduce her unique approach, "Sell by Design," which integrates the empathy and creativity of design thinking with the rigor of sales strategy to help teams build deeper customer connections and deliver greater impact.

Beyond Ashley’s insights, this luncheon offers an intimate setting for senior peers to engage in candid conversations, share experiences, and discuss practical ways to advance SAM capabilities and accelerate customer value.

Space is limited. Join us for this special opportunity to step away from the main conference, connect meaningfully, and leave with fresh perspectives to bring back to your teams.